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Asset Management

The Asset Management arm of the Group manages portfolios of assets, with a focus on income-producing properties and hospitality facilities. Through well-timed investment and strategic management of assets, continuous growth in finances and portfolios can be generated.

Eagle Asset Management (EAM) is a wholly-owned subsidiary of the Great Eagle Group staffed by a team of professionals with extensive real estate and finance experience. EAM is the manager of the Champion Real Estate Investment Trust (Champion REIT) and is licensed by the Securities and Futures Commission to conduct the regulated activity of asset management, as required by the REIT Code. EAM sets the strategic direction and risk management policies of Champion REIT. With the aim of ensuring a stable distribution to the REIT unitholders, EAM oversees various facets of the trust properties, including property management, leasing activities, capital raising, acquisitions, divestments or enhancement of assets.

Champion REIT

Champion REIT has been listed on the Hong Kong Stock Exchange since 24 May 2006.

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The Group’s Pacific Eagle Holdings Corporation was established in 1992, and has been specializing in investment of office and residential properties in the United States. As part of the Group’s effort to expand its asset-light business, Pacific Eagle Holdings Corporation began to provide management services to a U.S. Real Estate Fund in 2014, which consists of the operation of office buildings and development/renovation of residential apartments.

GE Hospitality Asset Management (GEHAM) oversees 18 distinct hospitality operations on four continents, including Luxury Hotels, 5-star Hotels, Serviced Residences and stand-alone Restaurants.

GEHAM strives to maximize returns and enhance asset value, focusing on the effectiveness and efficiency of its hospitality business assets. Through strategic planning, market intelligence and performance analysis, it aims to effectively grow market share and exceed the competition. Concurrently, attention is also given to the operations of its assets, to ensure efficiency, and maximized profit flow-through from revenues generated.

GEHAM understands in detail the markets in which it operates, and the key role played by management teams. It helps provide operations management with a focus on all aspects of their business plans including delivery of guest and colleague satisfaction levels, required for the asset to reach its full potential. In achieving this, a strong team of senior executives with the right focus, insight and motivation is key to deliver the vision of ownership.

Most importantly, profit per square foot maximization is essential to ensure that the value of the asset is fully realized over time. This is pursued through well thought out plans, including smart allocation of space, prudent investment advice and even a complete re-imagination of assets or space.

GEHAM manages capital allocation and deployment to enhance existing asset values and to ensure long term improvement of the assets currently in the portfolio and in the development pipeline.

Asset Management
- Cavalleri, Malibu

Located at Cavalleri Road, Malibu, California, the site has a gross floor area of approximately 134,000 sq. ft. and comprises 68 condominiums.

The site was acquired for US$62 million in September 2015. It is situated in high-end coastal residential area in Los Angeles.

The renovation works were completed in 2018.

Asset Management
– The Austin, San Francisco

Located at 1545, Pine Street, San Francisco, the development has a gross floor area of approximately 135,000 sq. ft. It comprises 100 units of studio, one- and two-bedroom residences.

The site was acquired for US$21 million in January 2015. The site is situated in the trendy Polk Street neighbourhood, in proximity to the traditional luxury residential areas of Nob Hill and Pacific Heights. It is also within easy reach of the burgeoning technology cluster in Mid-Market.

The development project was completed in December 2017.

Asset Management
- Champion REIT

Champion REIT has been listed on the Hong Kong Stock Exchange since 24 May 2006. Champion REIT is a trust formed to own and invest in income-producing office and retail properties and is one of the 10 largest REITs by market capitalization in the Asia excluding Japan region.

Champion REIT's key objectives are to provide unitholders with stable and sustainable distributions and to achieve long-term capital growth. The aim of providing satisfactory total returns to unitholders is achieved, among other things, by proactive management of the properties in the trust's portfolio and the selective acquisition of properties that enhance yields.

Currently, Champion REIT owns approximately 2.2 million sq. ft. of Grade A office space and 650,000 sq. ft. of prime retail space in Hong Kong. The trust's assets include the premium properties of Three Garden Road (formerly known as Citibank Plaza), in Central on Hong Kong Island; and Langham Place, an integrated project in the commercial district of Mongkok, in the Kowloon Peninsula.